The manufacturer of the product had a long history of developing quality sunscreen products and high technology, thus the marked SPF and PA index was not questioned by the brand. An excerpt:Īs a brand we have requested the manufacturer to develop an exclusive product for PURITO, for which we received the formulation. Purito issued an Instagram response to the lab results about a day after they were published. Here is what each brand has done in response to the controversy: Purito In the month-plus since INCIDecoder’s blog post, Purito, Klairs, and Keep Cool have taken action. Few even brought up the fact that the founder of INCIDecoder is in the process of creating a new sunscreen, which made them question the blog’s intentions and potential bias.Įventually, sites like FiddySnails and Lab Muffin provided some measured insight regarding the situation, particularly for anyone who intended to cast away Korean/Asian sunscreens for good. Some people were wondering who INCIDecoder even was and why we should take their word as gospel. (The Klairs and Purito sunscreens were created in the same lab, as far as I’ve read.)Īnd then there were the skeptics. Meanwhile, residual anger was directed toward Klairs and Keep Cool, two Korean brands with similarly-formulated sunscreens. They demanded an explanation from the brand. Loyal customers - of which there were many - felt deceived. Needless to say, emotions ran high and people were pissed.Ī lot of the ire was directed toward Purito. How It All StartedĪ blog post from INCIDecoder posted on December 3, 2020, revealed that the Purito Centella Green Level Unscented Sun has a mean SPF of 19 based on two independent lab studies conducted in Europe. The Purito sunscreen in question has an advertised SPF of 50. This post is as much about bringing me up to speed as anyone else who may be in the dark about this. I’ve largely been absent from Instagram/social media so far in 2021, but a recent update regarding this situation has lured me back in, albeit temporarily. In a year that many would describe using some sort of pejorative, it’s only fitting that 2020 concluded with the Korean Sunscreen Controversy. Read more: New Purito Sunscreens Announced + Keep Cool Update
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